As a result, your impressions are usually higher than the number of likes (fans). Paid: This is the number of unique people who saw your paid content, such as a Facebook Ad. Let’s face it, Facebook is a powerful marketing medium, which continues to get stronger. While Facebook advertising is a good way to engage consumers, its effectiveness has gone down due to aggressive advertising. Organic impressions are down 33 percent because there is a constant overflow of content. Facebook Relevance. 1.2K likes. The competition for content reduces the shelf life significantly. The key measure for both indicators is CTR which heavily depends on the Ad itself, targeting and other factors. But in general, they describe two concepts: Reach refers to the total number of people who have seen your ad or content. It is not the same as people. On Facebook, reach falls into three different categories: Organic: This represents the number of unique people who saw your content—for free—in the News Feed. And, both platforms also use these numbers to work out other key metrics like ad frequency and ERR. Reach and impressions are monitored by Facebook Insights and Instagram Insights. If your ad doesn’t generate many clicks, you still pay. "Impressions" is the number of times a post is viewed, anywhere on Facebook. It’s quick and simple to track these metrics in native insights. Ad campaigns focused on earning likes or app downloads can expect to pay $1.07 per like and $5.47 per download, on average. What Facebook calls “impressions” Twitter used to refer to as “reach,” for example. Impressions vs Reach Impressions and Reach (People Reached) are related but slightly different. Facebook advertising costs, on average, $0.97 per click and $7.19 per 1000 impressions. There is no way to convert the data into real people since one post can be seen twice per person, whereas another may be seen five times per person. If 100 total people have seen your ad, that means your ad’s reach is 100. Facebook Reach vs. Impressions. Quilted Impressions, Waterford, MI. Impressions is the total number of times activity related to your Page is seen by people on Facebook, whether they see it organically, virally or via a paid advertisement. Bad for you, but good for Facebook. OCPM is Optimized Cost per Mille, which is identical to CPM – paying for impressions, remember – only it takes advantage of Facebook being, well, Facebook. If you get charged by impressions, Facebook makes money regardless of whether someone clicks a link in your ad. While Facebook wants to serve relevant high-performing ads, if it’s making money from your ad, that ad will keep getting impressions. Nancy Hughson, Professional Longarm Machine Quilter Impressions and clicks are mutually dependent both on Facebook and Google. But, so does a … Understanding Facebook Impressions. Clicks and impressions are the essential currency of ads in most places, but Facebook throws a curveball into the mix with OCPM. 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